Simple Strategy The Google AdWords interface is split into two parts, which can be a bit confusing if you're a beginner. One is the AdWords interface itself - the part you log in to (Figure 1). The other is the downloadable AdWords Editor. interface-adwords Figure 1: AdWords interface (all those tabs!) A PPC colleague recommended that I spend my time in the AdWords interface first, especially since my campaign was so small, and ignore the publisher for now. Going through all the tabs,
I was able to determine the simple strategy I would use for the client. This strategy included: Daily budget - Fairly simple as we had a fixed monthly budget Network - Search only, no display (in other words, text ads only) Time / Day of the week - Standard business jewelry retouching service hours, Monday to Friday Region - USA only Three ad groups - Based on keyword research I did Two ads per ad group - To test advertising content Sitelinks : Pages we would link to using the AdWords Sitelinks extension. (
Figure 2 and an example only; not my client's ad!) Figure 2: Example ad with sitelinks Figure 2: Example ad with sitelinks Search Engine Land columnist Pauline Jakober has an excellent article, Sitelinks: The Swiss Army Knife of PPC, which I highly recommend you read. Without this information, I would have made many more mistakes. TIP: Write out your strategy, then come back to it when setting up your campaign. I recommend that you block out a few hours without a break. This way you will make fewer mistakes.
Getting a podcast found on Google requires SEO, consistency, and quality content. While exploring strategies, I came across insights from top Fintech Companies in New York, which leverage technology to enhance digital presence. Just like fintech innovations streamline finance, the right techniques can improve a podcast’s search rankings and audience reach.